There is often confusion between content production and content curation. Content production involves creating original content from scratch, without any similar content available elsewhere. On the other hand, content curation involves gathering relevant content from various reliable sources and adding your own voice to it. This curated content is then shared with the audience in different formats.
Implementing a content curation recycling system can greatly save you time and resources. Creating fresh content requires significant effort and time investment, which can be reduced by curating content from trusted sources. This allows you to provide valuable information to your audience while optimizing your content creation process.
Now, let’s delve deeper into the concept of content curation.
What is Content Curation?
Content curation revolves around researching and discovering relevant material for your audience. This curated content is gathered from various sources and strategically shared with adjustments tailored to your specific audience.
For instance, as a marketing firm, you might curate a blog post featuring a selection of the best tools in the industry. Alongside this list, you would provide context, explaining why you chose these specific tools. The goal is to present valuable information to your audience, as they will find the curated content beneficial.
In essence, content curation involves compiling and customizing existing content from different sources to make it appealing to your audience.
Now that you have an understanding of content curation, you may wonder why it is necessary. Let’s explore the advantages of content curation.
What are the Benefits of Content Curation?
One of the most significant advantages of digital content curation is that it adds value to your audience’s feed. In today’s information overload era, people don’t have the time to sift through a vast amount of content. This is where content curation becomes valuable as you can curate and share relevant content pieces with your audience.
Understanding the preferences of your audience is crucial. Despite the abundance of available content, readers appreciate having curated content presented directly to them. This approach helps you establish trust and credibility as a content creator.
Content curation is particularly beneficial when you’re experiencing a shortage of fresh content ideas. It is much easier to gather and share curated content than to create everything from scratch. You can study content from various industry experts and curate something meaningful around it. If you’re running a business, incorporating social media content curation is also advantageous. It saves you time and money while offering numerous benefits throughout the process.
How is Content Curation a crucial part of Business?
There are plenty of reasons to back content curation for businesses. Let us discuss some of the key reasons.
Building credibility as a thought leader
They will see you as an idea leader when you curate content and share it with the audience. They will have the ability to see various viewpoints from your end on different subjects.
There will be a substantial increment in your understanding base if you are following the best content curation strategy. So, individuals will see you as a go-to and reliable resource whenever they require your market competence.
Curating content is more about including your viewpoints, views, and viewpoints. Sharing others’ content with your ideas is where your audience gets in touch with you.
Connecting with various thought leaders
Content curation will assist you stand apart to name a few. This is where you get a chance to develop relations with numerous other idea leaders from your market. That will open up a brand-new chance to link with that believed leader if you share another believed leader’s content with your own point of view.
They would like your post or include a fast reaction if you merely publish somebody’s content. On the contrary, if you include your own viewpoint to their content, they will really engage with you. This will open a brand-new discussion for you.
Boosts brand awareness
Content curation is an outstanding method to improve brand name awareness through various idea leaders from the market. When you share other idea leaders’ content on your platform with your views, they will likely follow more of your content and even share it with their audiences.
This works as an outstanding brand name awareness chance. However, you require to be really cautious about content curation. You must just share content that will include worth to your audience’s feed. This will assist you in growing your organization.
Improves search engine optimization (SEO)
It appears that developing more content will favorably affect your SEO, and it would substantially enhance the traffic to your targeted site. Well, this is not just with developed content. You can anticipate comparable outcomes even with curated content.
When you connect any other source’s content, numerous online marketers believe individuals will leave your website and go there. However, if you execute the strategy right, there will be a substantial increase noticeable in your online search engine rankings. You will have the ability to drive more audience to your social networks channels and sites.
Value-adding content curation will increase natural traffic on your site and social networks manages. It will likewise assist you look less self-promotional and more concentrated on important content. This will press your company to higher heights.
Among the very best content curation examples is your newsletter. Brand names typically send out e-mail newsletters with links to their short articles and social networks manages. This curated content includes numerous links and even a single marketing link. You can either blend curated and initial content or go completely with the curated content. This will supplement your marketing efforts.
Now, let us move towards a few of the very best content curation tools for your service. It is not possible to continue curating content by hand. That’s where you can count on content curation software to do the task. Here are a few of the very best examples of curation tools.
Feedly
It is vital to keep up with the market’s newest patterns when you are in the marketing field. There are lots of sources where specialists are stating various things. Various things are trending on different sources; it ends up being challenging for a hectic online marketer to go through whatever.
This is where Feedly can be found in. Feedly gathers all the content from your preferred sources and provides it in one location to check out quickly. You can arrange all the content you require for curation from various sources like blog sites, particular keywords, RSS feeds, YouTube channels, tweets, and more.
Feedly is the ideal content curation tool to keep whatever arranged. You can even develop a board and share it with your employee. So, your group can see it, discuss it, and you can even focus on specific pieces of content from it.
So, Feedly will clean out the sound and just offer required content to you. This makes the content curation journey easier and more reliable.
Flipboard is another content curation software offered for both desktop and mobile users. It will assist you produce stories that totally get your audience’s attention. Flipboard is the best option for you if you are believing about producing a series for your content. It permits you to produce a mini-magazine for all your content readers.
Your feed can be totally customized. You can choose the classifications that intrigue you and register for a few of the favored sources of details. The details will be readily available in all formats, consisting of text, images, and videos.
You can develop your own content publications and share them on social networks platforms through Flipboard. With Flipboard, you can not just make content curation simpler, however you can even include advertising links to your product and services in the post for much better outcomes.
Inoreader
With Inoreader, you can anticipate the content to be in front of you as it is offered. You can either choose unfiltered news feeds or totally tailor your feed with filters. Inoreader permits you to follow Facebook pages, e-mail newsletters, Twitter searches, podcasts, blog sites, and even RSS feeds. So, it resembles a one-stop service to checking out content from various sources.
When any preferred requirement is satisfied, Inoreader includes effective automation that permits you to send out push alerts or carry out particular actions. You can even keep an eye on keywords from the active search inquiries to see what’s trending.
Inoreader is readily available on all platforms, consisting of Android, Desktop, and iOS. So, you can manage your content curation procedure even with your smart phones. You will see brand-new content often coming as you pick your favored classifications. Here, you will get direct exposure just to deserving content.
Do you take place to send out different e-mails to yourself with links and bookmarks to check out in the future? Pocket is the ideal content curation tool for you if you likewise like to conserve all the appropriate content and read it later on. Pocket will clear the mess and arrange all your content in a single location.
So, whenever you see something fascinating that you wish to check out later, you can just click the Pocket plugin button. Now, that piece of content will be kept in your Pocket account. This tool works throughout a number of platforms. Whether you read content on your cellphone or laptop computer, you can utilize Pocket all over to keep content in the exact same location.
You can organize various posts on Pocket with different tags to rapidly get to what you wish to check out. On top of that, the integrated search function will assist you look for the best thing amongst the curated posts.
Pocket is a basic content curation tool that will be the ideal one for novices and start-ups. You can anticipate your content marketing strategy to work quite well with Pocket.
Quuu
Amongst all the other content curation tools, Quuu is the only one that recommends content that is evaluated by human beings and not by any algorithm. Quuu is a one-stop option for content curation from various sources like videos, blog sites, podcasts, and far more. This platform covers every classification.
Quuu likewise uses a Discover function that enables you to discover content from any interest classification in various languages. Quuu is paradise for content managers in addition to content developers. You can quickly share, check out, find out, and engage with fellow managers.
On top of that, Quuu can likewise be incorporated with various schedulers. So, you can straight share content on your social networks platforms from Quuu. It is a hand-curated content platform that is powered by AI.
Wakelet
Wakelet is an entirely complimentary content curation tool that assists you keep whatever arranged on the internet. You can conserve your most significant motivations, represent your finest work, and plan whatever from a single platform. As all the functions are readily available free of charge, you can attempt and explore numerous things.
Wakelet permits you to develop and curate limitless collections with visuals, text, and audio. No matter what you see on the internet and discover fascinating, you can include it to your collection. There’s no coding needed to arrange whatever. You get a smooth experience with this tool.
You can develop a portfolio on Wakelet and welcome your clients to take a look at your work. Sharing and teaming up are made quite easy. On top of that, Wakelet likewise supplies combinations with some extensively utilized tools for making whatever more reliable.
